Unified ad management

Plan, buy, and prove every campaign in one place.

One workspace for media planning, real-time bidding, audience activation, and measurement across display, online video, connected TV, native, and in-app inventory. Budgets, audiences, and results stay in the same account from the first brief to the last report.

Display Online video Connected TV Native Retail media
Capabilities

Everything the buying cycle needs

Planning, delivery, and evidence share one data layer, so the weekly review starts from the same numbers the campaign ran on.

Campaign Control

Set the brief, flight, and pacing in one place, with budgets that stay shared as channels are added.

BriefsFlightsBudgets

Bidding Engine

Choose a bid strategy, set floor prices, and open auction-level detail that shows why a line item won or lost.

StrategiesFloorsAuction detail

Audience Studio

Blend first-party segments, modelled audiences, and contextual signals, then activate them under privacy-safe controls.

First-partyModelledContextual

Creative Library

Hold every asset in one place, reuse templates across channels, and rotate variants while the campaign is running.

AssetsTemplatesRotation

Ad Serving

Deliver across web, in-app, video, and streaming with frequency caps, dayparting, and pacing rules you control.

Frequency capsDaypartingPacing

Measurement

Read multi-touch attribution, view-through outcomes, and incrementality beside the delivery numbers they explain.

Multi-touchView-throughIncrementality

Brand Safety

Define content categories and blocklists, then decide at placement level where your creative is allowed to appear.

CategoriesBlocklistsPlacement controls

Traffic Quality

Filter before and after the bid against recognised invalid-traffic guidance, and score supply as it arrives.

Pre-bidPost-bidSupply quality
Orchestration

One brief, every screen

Start from a single brief, then extend it to connected TV, online video, display, native, and in-app supply. Shared budgets and pacing rules keep delivery where it is earning its place.

  • One brief, many channels
  • Frequency caps that hold across placements
  • Move budget without rebuilding the plan
Campaign planning workspace
Measurement and reporting view
Measurement

See which parts of the plan moved the business

Join delivery data to the conversion events that matter to you, compare creative variants, and read the incremental effect of a placement instead of crediting whichever click came last.

  • Multi-touch attribution models
  • View-through and assisted conversion reporting
  • Incrementality experiments built in
In practice

How teams use a single workspace

Three situations we see most often, written as scenarios rather than testimonials.

“A brand team stops rebuilding the same plan in three tools. Planning, delivery, and reporting read from the same numbers, so the weekly review is a conversation rather than a reconciliation exercise.”

Brand media team Direct-to-consumer

“An agency runs every client account inside one workspace, with access separated per client while the planning and reporting layer stays consistent across the book.”

Client services team Independent agency

“A publisher sees where its inventory clears, what demand it attracts, and how floor prices affect both — in terms that are straightforward to take to stakeholders.”

Publisher revenue team Media owner
Cross-channelDisplay, video, CTV, native, in-app
Real-timeDelivery insight while campaigns run
First-party dataBuilt for privacy-safe activation
ProgrammaticManaged and self-serve buying

Put the next campaign on a single platform

Open a workspace, bring in your audiences, and launch a first line item in minutes.